Java is a more than a language, it is a toolkit for the imagination, the ultimate platform for a developer to bring intangible inspiration to tangible life. This theme draws on the abstract, modular expression of Java code — familiar syntax of parenthesis, periods, underscores and backslashes — all to form a unique and playful typographic impression. With a custom typeface forged from these elements, we had the freedom to express this identity in ways that connected to our audience at both rational and emotive levels.