SPECIALIZED BICYCLES - S-WORKS 2016 “WHAT WE RACE”

Design and Art Direction for the S-Works brand book. The S-Works brand to Specialized represents the true cream of the crop in premium race model bicycles. No pomp and circumstance, just confidence through years of racing and product development. Different from the previous editions, this catalog featured only race ridden bicycles and in-depth, emotional stories from the athletes who race them. Thus our title - “What We Race.”
The brand book also had a digital component viewable online / mobile.