SPECIALIZED BICYCLES - VILLAGE SERVICE COURSE IDENTITY
Brand identity design for Specialized’s own in-house bicycle repair group. Formerly ‘The Village Bike Shop’ the team of mechanics wanted a change of name (as they don’t actually sell bikes!) and with that a new look and feel. They were looking a for a classic, yet energized system that could be used on everything from water bottles to shop work shirts. From there, I designed a flexible identity system that kept the “Village” name still prominent, but formed a unique mark for the new venture.