PAX Photo Art Direction
PAX Fuschia
Launch
PAX Fuschia
Launch
PAX Fuschia Launch
PAX Fuschia Launch
As part of the PAX's brand refresh, we partnered with brand agency Red Antler to create a visual narrative that would roll out with lifestyle and product image collections. Through weekly check-ins and close communication I advised on shotlists, photographer choices and locations for multiple photoshoots. Being the designer who would be working with these images, I was able to direct on-set with tips for crops, lighting and framing as they would suit our needs for various applications.
Lifestyle Photography: Jake Stangel
Studio Photography: Red Antler
Lifestyle Photography
Studio Photography
Selected Works
PAX Labs BrandIdentity / Branding
ROVM Hard KombuchaIdentity / Branding
Philz Coffee MerchTypography / Illustration
PAX Photo Art DirectionPhotography Art Direction
Specialized BicyclesBranding / Campaign Development
Oracle OpenWorldEvent Branding
Wilderness Trail BikesBranding / Art Direction
Napa Valley FuméIdentity / Branding
Fumé Premium CannabisCampaign
Burton SnowboardsSnowboard / Apparel Design
Element SkateboardsSkateboard / Apparel Design
Surf Siberia - DuplicateIdentity / Branding
Guardian OaklandIdentity / Branding
Premium SkateIdentity / Branding