Premium Skate
Premium Skate (Russia)
Premium Skate (Russia)
Premium Skate (RU)
Identity, website and brand guidelines for Russia based skate brand 'Premium'. More than just skateboarding, the store stands as a high-end boutique and meeting place for the surrounding community. A unique design challenge, where related logotypes were needed in both English and Cyrillic stylings. With a name like that, I felt it made sense to give it a utilitarian vibe. Accessible, yet high-end with a wink of a gold tooth. Representing freedom and strength, the angular bird was chosen as a 'spirit animal' for the unique Russian skateboarding scene.
Selected Works
Napa Valley FuméIdentity / Branding
Lake Grade CannabisIdentity / Branding
ROVM Hard KombuchaIdentity / Branding
Wilderness Trail BikesBranding / Art Direction
PAX Labs BrandIdentity / Branding
Fumé Premium CannabisCampaign
G-Form Soil SessionsTypography / Illustration
Philz Coffee MerchTypography / Illustration
Specialized BicyclesBranding / Campaign Development
PAX Photo Art DirectionPhotography Art Direction
Surf SiberiaIdentity / Branding
Oracle OpenWorldEvent Branding
Guardian OaklandIdentity / Branding
Element SkateboardsSkateboard / Apparel Design
Premium SkateIdentity / Branding
Burton SnowboardsSnowboard / Apparel Design
PAX Fuchsia LaunchCampaign