Guardian Oakland

Guardian Oakland

Guardian Oakland

Guardian Oakland

Branding and design for Guardian Gym, a non-for-profit boxing / jui-jitsu gym designed to support Oakland youth with adult memberships. I took a modern, bold approach to the branding and a timeless, vintage look for the apparel / swag items. Company style guide was also designed, setting brand standards across web, print and other applications. The project has recently expanded to Baltimore, where the unique business model has been replicated.

Photography: Alexander Crossland

G_Logo
G_StyleGuide
G_Mobile
G_Desktop
_L9A4174
G_DuffelBag
G_Hat01
G_Gloves
G_Logo_Oakland
G_Logo_Baltimore2
_L9A5016-2
G_TrackJacket_Front
G_TrackJacket_Back
G_JoinDetail
_L9A5004-2-3
_L9A5004-2-2

Selected Works

Napa Valley FuméIdentity / Branding

Lake Grade CannabisIdentity / Branding

ROVM Hard KombuchaIdentity / Branding

Wilderness Trail BikesBranding / Art Direction

PAX Labs BrandIdentity / Branding

G-Form Soil SessionsTypography / Illustration

Philz Coffee MerchTypography / Illustration

Specialized BicyclesBranding / Campaign Development

PAX Photo Art DirectionPhotography Art Direction

Surf SiberiaIdentity / Branding

Oracle OpenWorldEvent Branding

Guardian OaklandIdentity / Branding

Element SkateboardsSkateboard / Apparel Design

Premium SkateIdentity / Branding

Burton SnowboardsSnowboard / Apparel Design

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