From early 2013 - late 2015, I worked within Specialized's Global Marketing department as a Senior Graphic Designer. Fresh from from the world of entertainment, I applied my knowledge of creative stunts & campaign ideation to performance cycling. Partnering with a great team of of copywriters and creative directors, I was free and able to execute my ideas across a variety of applications. From product brand identity, to high-end catalog design, all the way to a Tour De France social campaign. 

Copywriters: Janeen McCrea, Stratton Easter  /  Creative Directors: Chad Hilton, Andrio Abero

Publication and editorial design for the Specialized S-Works brand book. The S-Works brand to Specialized represents the race-proven, professional line of premium bicycles. No pomp and circumstance, just confidence through years of racing and product development. Different from the previous editions, this catalog featured only 'race-ridden' bicycles and in-depth, emotional stories from the athletes who race them. Thus the title - “What We Race.” The brand book also had a digital component viewable online / mobile.

Copy: Janeen McCrea, Stratton Easter
Creative Director: Chad Hilton