Art direction and design for progressive, state-of-the-art cannabis technology start-up. Diversified brand systems were created to represent PAX at all levels. Including but not limited to: corporate identity, retail packaging, in-store promotion, sales training materials, branded swag as well as tradeshow / festival executions. Considering the state-by-state legality of cannabis, all projects were unique, challenging design problems in their own right. Projects required tight collaboration between teams, quick-thinking and creative solutions to overcome the limited restrictions on branding / promotion.

Art direction and design for progressive, state-of-the-art cannabis technology start-up. Diversified brand systems were created to represent PAX at all levels. Including but not limited to: corporate identity, retail packaging, in-store promotion, sales training materials, branded swag as well as tradeshow / festival executions. Considering the state-by-state legality of cannabis, all projects were unique, challenging design problems in thier own right. Projects required tight collaboration between teams, quick-thinking and creative solutions to overcome the limited restrictions on branding / promotion.

Art direction and design for progressive, state-of-the-art cannabis technology start-up. Diversified brand systems were created to represent PAX at all levels. Including but not limited to: corporate identity, retail packaging, in-store promotion, sales training materials, branded swag as well as tradeshow / festival executions. Considering the state-by-state legality of cannabis, all projects were unique, challenging design problems in thier own right. Projects required tight collaboration between teams, quick-thinking and creative solutions to overcome the limited restrictions on branding / promotion.

Art direction and design for progressive, state-of-the-art cannabis technology start-up. Diversified brand systems were created to represent PAX at all levels. Including but not limited to: corporate identity, retail packaging, in-store promotion, sales training materials, branded swag as well as tradeshow / festival executions. Considering the state-by-state legality of cannabis, all projects were unique, challenging design problems in their own right. Projects required tight collaboration between teams, quick-thinking and creative solutions to overcome the limited restrictions on branding / promotion.