PAX Fuchsia Launch
PAX Fuschia
Launch
PAX Fuschia
Launch
PAX Fuschia Launch
PAX Fuschia Launch
Campaign and design execution for the 'Fuchsia' PAX 3 holiday launch. Having 4 core colors in the lineup for several years, fans of the device were hungry for something different. For Holiday 2018, PAX launched a true cross-functional team effort and we successfully brought the new color to market. Finally having a new limited-edition color, excitement was high and holiday sales exceeded expectations.
Photography and prop styling: Cera Hensley
Selected Works
Napa Valley FuméIdentity / Branding
Lake Grade CannabisIdentity / Branding
ROVM Hard KombuchaIdentity / Branding
Wilderness Trail BikesBranding / Art Direction
PAX Labs BrandIdentity / Branding
Fumé Premium CannabisCampaign
G-Form Soil SessionsTypography / Illustration
Philz Coffee MerchTypography / Illustration
Specialized BicyclesBranding / Campaign Development
PAX Photo Art DirectionPhotography Art Direction
Surf SiberiaIdentity / Branding
Oracle OpenWorldEvent Branding
Guardian OaklandIdentity / Branding
Element SkateboardsSkateboard / Apparel Design
Premium SkateIdentity / Branding
Burton SnowboardsSnowboard / Apparel Design
PAX Fuchsia LaunchCampaign