Wilderness Trail Bikes
Wilderness Trail Bikes
Wilderness
Trail Bikes
Wilderness Trail Bikes
Wilderness
Trail Bikes
Working in cycling has been a huge passion of mine and I am continually grateful to collaborate with the good people at Wilderness Trail Bikes (WTB). A legendary cycling brand with a rich history, the folks at WTB were literally there at the beginning when MTB was invented in Marin County, CA. They came to me to with the initial request of up-leveling basic sales collateral and since has evolved into campaign art direction, corporate branding, event / tradeshow booth design, digital marketing executions and all forms of product packaging. I have tried to keep their vibe consistent across all these items, while at the same time refining brand elements where I saw fit.
Director of Marketing: Heather McFadden
Selected Works
Napa Valley FuméIdentity / Branding
Lake Grade CannabisIdentity / Branding
ROVM Hard KombuchaIdentity / Branding
Wilderness Trail BikesBranding / Art Direction
PAX Labs BrandIdentity / Branding
Fumé Premium CannabisCampaign
G-Form Soil SessionsTypography / Illustration
Philz Coffee MerchTypography / Illustration
Specialized BicyclesBranding / Campaign Development
PAX Photo Art DirectionPhotography Art Direction
Surf SiberiaIdentity / Branding
Oracle OpenWorldEvent Branding
Guardian OaklandIdentity / Branding
Element SkateboardsSkateboard / Apparel Design
Premium SkateIdentity / Branding
Burton SnowboardsSnowboard / Apparel Design
PAX Fuchsia LaunchCampaign