PAX Photo Art Direction
PAX Fuschia
Launch
PAX Fuschia
Launch
PAX Fuschia Launch
PAX Fuschia Launch
As part of the PAX's brand refresh, we partnered with brand agency Red Antler to create a visual narrative that would roll out with lifestyle and product image collections. Through weekly check-ins and close communication I advised on shotlists, photographer choices and locations for multiple photoshoots. Being the designer who would be working with these images, I was able to direct on-set with tips for crops, lighting and framing as they would suit our needs for various applications.
Lifestyle Photography: Jake Stangel
Studio Photography: Red Antler
Lifestyle Photography
Studio Photography
Selected Works
Philz Coffee MerchTypography / Illustration
ROVM Hard KombuchaIdentity / Branding
PAX Labs BrandIdentity / Branding
Wilderness Trail BikesBranding / Art Direction
Napa Valley FuméIdentity / Branding
Specialized BicyclesBranding / Campaign Development
Lake Grade CannabisIdentity / Branding
Surf SiberiaIdentity / Branding
Guardian OaklandIdentity / Branding
PAX Photo Art DirectionPhotography Art Direction
Premium SkateIdentity / Branding
G-Form Soil SessionsTypography / Illustration
Fumé Premium CannabisCampaign
Oracle OpenWorldEvent Branding
Element SkateboardsSkateboard / Apparel Design
Burton SnowboardsSnowboard / Apparel Design
PAX Fuchsia LaunchCampaign