Working in cycling has been a huge passion of mine and I am continually grateful to collaborate with the good people at Wilderness Trail Bikes (WTB). A legendary cycling brand with a rich history, the folks at WTB were literally there at the beginning when MTB was invented in Marin County, CA. They came to me to with the initial request of up-leveling basic sales collateral and since has evolved into campaign art direction, corporate branding, event / tradeshow booth design, digital marketing executions and all forms of product packaging. I have tried to keep their vibe consistent across all these items, while at the same time refining brand elements where I saw fit.   

Director of Marketing: Heather McFadden

ddd  |  twenty twenty five

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